MARA EVANS

work 

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Current EVP, Executive Creative Director, Edible, Inc + Mustache Agency / DJE 

Amazon, Blue Bottle Coffee, Bonduelle Brands, Campbell's Brands, Nestle Brands, Bel Fromagerie Brands, CLIF Brands, Perdue Brands, Cracker Barrel, El Pollo Loco. Responsible for winning organic growth and net new Nestle brands. Managing teams in ATL, NYC, LA, SEA, CHI. 

 

VP, Creative Director, 22Squared

Baskin-Robbins, Truist

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Creative Director, SPANX

Contract. Audit of marketing dept, creative resources and consulted on AOR pitch; growth model for talent and updated process to shift from majority wholesale to a stronger DTC platform. Created an in-house agency model along with refreshed brand elements and several campaigns. Developed new brand and product platforms. 

 

Global Brand Creative Director, TOMS Shoes LLC

Responsible for global brand including US, Canada, EMEA and APAC markets. 

Rebranded TOMS globally including new brand book and ecom site.

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All organic and paid media: FB, IG, TW, Pinterest, FB Canvas, FB/IG Carousels, FB Live, IG Live, SnapChat, influencers, email marketing (up to five / week), seasonal catalog campaigns (five per year). Experiential events at SXSW, UN Global Citizen in NY, One Day Without Shoes (global activation). 

 

Creative Director, DeutschLA

Contract. Target, Nintendo, Netflix

 

Broadcast Story Producer, In Deep Shift series

Oprah Winfrey Network (OWN)

 

Associate Creative Director, Crispin, Porter + Bogusky

Old Navy, Vitamin Water

 

Freelance Creative

Contract. Young & Rubicam NY: Bank of America pitch/win; 

Crispin, Porter & Bogusky

 

Senior Copywriter, Ogilvy NY

IKEA pitch/win, IKEA NA, AMEX, Minute Maid

 

Creative 

Contract. Converse Brand.

 

Senior Copywriter, Anomaly NY

Converse, BPW (Coke/Nestle), EOS (Evolution of Smooth)

 

Copywriter DDB + spikeDDB

Exxon Mobile, Hershey’s, State Farm, Mountain Dew, Royal Caribbean, NBA on TNT