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22SQ: SURTERRA "STARLINE"
Surterra Wellness approached 22SQ with the desire to launch a new line of products that venture into the delectables category of CBD + THC products.
My team and I lead the exploration of creating the branding for the new line of business as well as packaging the new products with a look that deviates from their more medicinal shops and products. I conceived and wrote the new brand platform.
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Surterra is all things of the Earth. Starline is where the heavens touch the Earth.
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