 well worn life print 1 |  well worn life print 2 |
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 well worn life print 3 |  well worn life window |
 we are what we do IG launch |  we are what we do print 1 |
 we are what we do print 2 |  influencer |
 style upgrade on IG |
well worn life - zuma
TOMS Facebook Canvas
Facebook Canvas - Welcome GIF
Facebook Canvas - Final GIF
Facebook Canvas - GIF 2
TOMS
Global Brand Creative Director
My first client side experience was a detailed education on retail marketing and an excellent understanding of the client POV while TOMS enjoyed growing an in-house brand agency.
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Rebranded TOMS look / feel, communication style / tone of voice along with a new brand tag line using target results from the Boston Consulting Group.
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Enjoyed managing 12 in-house creative teams under TOMS global brand, digital (website design + email marketing), print (5 catalogs per year) and robust social channels. ​
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Campaign 1: WELL WORN LIFE
Campaign 2: WE ARE WHAT WE DO
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Press for One Day Without Shoes 2016:
Scroll for video below
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Upgraded look / feel for all social channels including Instagram (800+K), Instagram Live (beta tester), Instagram Carousels, Facebook (3.8M), Facebook Canvas, Facebook Live, SnapChat and Pinterest.
Added a new concentration on video content production using our own in-house media department. Increased video posts using VR, boomerangs, GIFs among many other styles by 75%.
Facebook Canvas GIFS - launched on Black Friday.
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Included a welcome GIF inviting viewers to pull down into the experience.
Then came a carousel of brand photography followed by several more GIFS creating a dynamic and sticky "top of funnel" engagement.
Those who engaged were later enticed again with more carousels eventually leading to "bottom of funnel" opportunities to purchase.